Topic: Liverpool sign Garuda Indonesia...

[El Ninos Black Eye]

No not a new player, a sponsorship deal. Nothing confirmed on .tv yet, but has quotes from Ayre.


Liverpool sign Garuda to three-year contract
12 July 2012 | Posted in Sponsorship, Soccer, Global | By Tom Love

Liverpool Football Club have announced a new multi-year deal with the national flag carrier of Indonesia, Garuda Indonesia.

Under terms of the agreement Garuda will serve as Liverpool's 'global official airline' for the next three years.

Financial terms of Garuda's commitment to Liverpool were not released, however, Liverpool managing director Ian Ayre did reveal that as a result of the deal the Premier League club hoped to stage next year's pre-season tour in Indonesia.


"This is a fantastic partnership for both parties," said Ian Ayre. "Liverpool Football Club has a huge international following and we are looking forward to working with Garuda Indonesia across many markets in order to capitalise on their rapid growth. It is an honour for us to be associated with a brand that has become a leading player in global aviation, and in particular, a brand that has its base in a region where we enjoy such a passionate fan base. Indonesia is an ambitious country with a rapidly growing economy which the club has great affiliation with and where we hope to hold next year’s pre-Season tour.”

Garuda Indonesia president and chief executive Emirsyah Satar added, "As part of our continued efforts to build Garuda Indonesia into one of the global players in airline industry, this partnership provides us with great exposure in international markets. The global scale that LFC brings will support the initiative to increase exposure while LFC’s huge fan base all over the world enables us to introduce Garuda Indonesia and Indonesia in general to the world.”


http://www.sportspromedia.com/news/liverpool_sign_surprise_three_year_contract_with_garuda/?utm_source=Feeds&utm_campaign=soccer&utm_medium=rss

[macca888]

I love the Liverpool Way. They really kept us in the dark over this signing. All the knobhead journos had us linked with Aeroflot, but we threw them off the scent. Just surprised Spurs never nipped in to sign them at the last minute.

[El Ninos Black Eye]

Link from the Echo now, looks like where off to play there next summer

http://www.liverpoolecho.co.uk/liverpool-fc/liverpool-fc-news/2012/07/12/liverpool-fc-to-visit-indonesia-on-2013-pre-season-tour-after-signing-new-deal-with-garuda-indonesia-airlines-100252-31382979/

[El Denzel Pepito]

It is on the official site.

Garuda Indonesia and Liverpool Football Club have today announced a three year partnership that will see one of Asia's most rapidly growing brands become the Global Official Airline for Liverpool FC.

As one of the world's leading football brands, the partnership provides Garuda with access to LFC's global brand awareness and international fan base which will enable the airline further opportunities to grow its business throughout the world.

Ian Ayre, Liverpool FC managing director, said: "This is a fantastic partnership for both parties. Liverpool Football Club has a huge international following and we are looking forward to working with Garuda Indonesia across many markets in order to capitalise on their rapid growth.

"It is an honour for us to be associated with a brand that has become a leading player in global aviation, and in particular, a brand that has its base in a region where we enjoy such a passionate fan base. Indonesia is an ambitious country with a rapidly growing economy which the Club has great affiliation with and where we hope to hold next year's pre-season tour."

Emirsyah Satar, President & CEO Garuda Indonesia, added: "As part of our continued efforts to build Garuda Indonesia into one of the global players in airline industry, this partnership provides us with great exposure in international markets. The global scale that LFC brings will support the initiative to increase exposure while LFC's huge fan base all over the world enables us to introduce Garuda Indonesia and Indonesia in general to the world."

http://www.liverpoolfc.com/news/latest-news/garuda-indonesia-signs-with-lfc

[El Ninos Black Eye]

It is on the official site.

http://www.liverpoolfc.com/news/latest-news/garuda-indonesia-signs-with-lfc

Oh yeah. Couldn't see it before.

[richiedouglas]

I'd never even heard of them as an airline so the sponsorship will at least create brand recognition.

Would be quite happy pimping ourselves out for an official '?' partner for everything. Doesn't effect us in any noticeable way and makes us more sustainable.

[peachybum]

So Indonesia for next years preseason. And to think i was hoping for the Midlands.

[nocturnalvin]

Its a horrible airline if i'm being honest.

[MBL?]

Does anyone know how much we get for these secondary sponsorship deals?

[merseymack]

Already in talks to take big Andy on loan as a air hostess. ' Chicken or fish sir ? '

[Filler.]

Garuda Indonesia president and chief executive Emirsyah Satar added, "As part of our continued efforts to build Garuda Indonesia into one of the global players in airline industry, this partnership provides us with great exposure in international markets. The global scale that LFC brings will support the initiative to increase exposure while LFC’s huge fan base all over the world enables us to introduce Garuda Indonesia and Indonesia in general to the world.”

Or... we don't know what we're doing, they don't know what they're doing, but we'll codge a lift on them nonetheless.

[Bob Loblaw]

So our first signing of the season is an airline?

Not bad.

[RedGreen]

Already in talks to take big Andy on loan as a air hostess. ' Chicken or fish sir ? '

Nah, Pepe has that position locked up on the basis of his performance after the Euros.

[shelovesyou]

FSG, Banks, PR, Commodities, Arrrrrrrrrrrggggggggggghhhhhhhhhhhhhhhhhh!!!!!!!!!!!!!!!!!

[El Ninos Black Eye]

So our first signing of the season is an airline?

Not bad.

Well we are a bit shit down the wings!

[AA1122]

Don't know too much about them to be honest. I know it's just youtube videos, but looks like they really offer us some aerial presence. I don't know what this means for Carroll.

http://www.youtube.com/watch?v=PuO3NFr9G0E

[kenworthy]

State-owned airline right? Basically a deal with the gov't of Indonesia. Maybe I can get the missus on board for a 2013 holiday there during the pre-season tour.

[Niru Red4ever]

Why can't we get hold one of the ones from the Gulf? They seem to have a lot of cash sloshing around + their performances are quite good.

I know if the club had a co-branded card with, say, Qatar Airlines I would be using it.

EDIT: Depending on the cash this Garuda Airlines is giving us, they may well be ambitious. Till date they have never showed up in any airline searches to various types of destinations.

[redgriffin73]

Where's the obligatory You Tube compilation?

[Hazell]

Where's the obligatory You Tube compilation?

I had a look. Seem pretty good in the air. Possible Carroll replacement?

[John C]

Well we are a bit shit down the wings!

[PaintItRed]

Its a horrible airline if i'm being honest.

I would echo that. Really poor safety record.

[Grobbelrevell]

I love the Liverpool Way. They really kept us in the dark over this signing. All the knobhead journos had us linked with Aeroflot, but we threw them off the scent. Just surprised Spurs never nipped in to sign them at the last minute.

 

[shelovesyou]

Never heard of this airline, so why are we signing deals with companies that nobody's ever heard of ?
Taking advantage id suggest.

[james_lfc]

never heard of them until now but they were banned from flying in the EU between 2007 and 2009...

"European citizens should avoid flying with these carriers," an EU official said. "They are really unsafe."

http://news.bbc.co.uk/1/hi/6248490.stm

 

[SP]

I would echo that. Really poor safety record.

Very few airlines manage to be banned from the EU.

http://www.upi.com/Business_News/Security-Industry/2007/06/28/Indonesian-carriers-banned-from-EU/UPI-60861183048659/

[SP]

Never heard of this airline, so why are we signing deals with companies that nobody's ever heard of ?
Taking advantage id suggest.

The model for these deals is the Emirates deals, which established a virtually unknown airline as a well recognised brand. It is not a surprise that it is an unknown airline, they are prepared to pay more, as they get more return from their investment.

[m4Rco]

Very few airlines manage to be banned from the EU.

http://www.upi.com/Business_News/Security-Industry/2007/06/28/Indonesian-carriers-banned-from-EU/UPI-60861183048659/

Quite worrying to be honest.

[Bob Loblaw]

The ban was lifted and it looks they're trying to improve their ways.

http://en.wikipedia.org/wiki/Garuda_Indonesia#2009.E2.80.93Present:_Rebirth

[shelovesyou]

The model for these deals is the Emirates deals, which established a virtually unknown airline as a well recognised brand. It is not a surprise that it is an unknown airline, they are prepared to pay more, as they get more return from their investment.

Yeh, good point that. Thats kind of what I was alluding too.
Wouldnt fly the squad on it though

[james_lfc]

the lads must be shitting themselves at the thought of flying with this lot.

[perth-red]

Quite worrying to be honest.

Yep there safety record is poor. They almost got shut down a few years ago. Having been to Indonesia countless times I can second that there is a huge lfc following there. This might sound like bullshit but they would easily sell out there 100k national stadium for a lfc pre season game there.

[Ryan M]

We've signed the Malaysian Montella, I bet he's boss!

[El Ninos Black Eye]

The model for these deals is the Emirates deals, which established a virtually unknown airline as a well recognised brand. It is not a surprise that it is an unknown airline, they are prepared to pay more, as they get more return from their investment.

Yes, I suppose it's a bit like Warrior, they paid a lot to be our kit supplier, so they could expand their brand over here.

Our marketing has got a lot better, but it still has a way to go compared to others. We know the owners haven't got loads of cash and this is the way they are going to go to help fund the club.
We need to get more secondary sponsors like Real, United and Barca do. Look at United with AON on the kits and DHL on the training gear, and that annoying advert now. We need to do something like this, although Standard Chartered have probably signed an exclusive deal for everything. Then there is the Audi on the seats (now Chevrolet). The amount of exposure that gets every time Sky show Bacon Face moaning on the touch line. Audi again with Real Madrid paying them a fortune and giving their players and staff free Audi's on the only condition they drive them into training of a morning.

[Arcadian]

Not seen much of em... Anyone have YouTube everylights?

[eskdale]

Travelled round Indonesia for several months, used to fly Garuda all the time. This was several years back, but they were errr how can I say this . . .budget. We used to get to fly in the "1st Class seats" (seats nearest the front of the plane, no other differentiating factor) by refusing to sit next to the heavy smokers at the back . . . Global airline sounds like a reach

[dotheoffski]

Haha don't care how crap or budget this airline is as long as they have paid top dollar to be our preferred airline.  So yet more commercial income, keep it rolling FSG.

[zip]

Is he good?

[telekon]

never heard of them until now but they were banned from flying in the EU between 2007 and 2009...

"European citizens should avoid flying with these carriers," an EU official said. "They are really unsafe."

http://news.bbc.co.uk/1/hi/6248490.stm

 

Can see the headlines in the rags already if something would happen...

[Dave D]

More money to put into the wheelbarrow.