Smacks of a little bit small time and unprofessional for Ayre to get involved in, or even making a responce, to me.
Who knows, maybe behind the scenes, Ayre is feeling the heat, and as such maybe feels the need to remind his masters he's still here.
I don't think this is Liverpool having a dig at Wigan, but moreso Ayre having a personal dig at Whelan, after the critisism Ayre himself took from Whelan over the seperate TV rights comments in the interview Ayre did last year.
http://www1.skysports.com/football/news/11669/7237597/Whelan-slams-Ayre-TV-claimThis just lacks class, all round. If Ayre really wanted to put Whelan in his place, a tersely worded two liner, last week, would of done, along the lines of ' Liverpool Football Club does it's own business behind closed doors. That business is of no concern to any other club or individual'.
The timing on this is just way off, and will just give LFC PR spokesman David Whelan even more excuse to keep himself on his self appointed soap box.