What a pity then that a new stadium doesn't do that. Or rather, the return on capital employed to create a further 15,000 seats is so poor.
Any bank with any sense would look at that and question the marbles of the people they would be about to invest in.
Put the old dream away. It was just a myth. If Moores and Parry had had a bit more will to face the issues of redevelopment, one of them might still own the club (but perhaps the club still wouldn't have the bottle and nouse to rebuild it).
Peter I have worked all my life in strategy and money, not in dreams. Adding another tier and around six thousand seats to the main and Annie Rd stands and selling them at premium rates will provide a decent/sensible short term return but it will not provide the platform for long term growth of LFC - a new stadium delivers that.
Imagine FSG had decided to buy another Nascar team instead of LFC. A world famous team living on past glories but not generating wins or revenue to compete. They need new cars and increased revenues. FSG come in and rather than supply new cars they convince fans that the present fleet is fine, only 45,000 on the clock. Rather than replace with new competitive vehicles how about refurbished engines, new tyres, bang out the dents and bring in some new sponsors.
All looks nice and glossy. The competitors unfortunately have nice new flashy, more powerful motors and continue to wipe the floor with all comers. But we are in the top five and making money so what is the problem? And no top driver wants to drive for a team living on past glories.
LFC have hung on to the past in more ways than one way for far too long and if we do not let go soon it will kill the club. Time to move on. time to make money.