Topic: Jen Chang joins LFC as Corporate Relations & Communications Director

[Paul-LFC]

Liverpool FC today announced that Jen Chang will take up the position as the Club's Corporate Relations and Communications Director.


He will take up his new position on Monday 11th June 2012 and will be based in Liverpool.

Chang joins Liverpool from Sports Illustrated where he was the Senior Editor for football-related content at SI.com in New York. Previously at ESPN, he was responsible for the day to day content and strategic direction of ESPN.com's football section. Prior to working in media, Chang also had extensive experience in the finance sector working for investment banking and private equity firms.

Jen grew up in England and attended the University of London (Queen Mary). He also has graduate degrees from both Cambridge University (Queens' College) and the London School of Economics.

Ian Ayre, Managing Director said: "Jen brings a depth and range of valuable international communications experience gained over the past 15 years and we are delighted to welcome him to Liverpool.  Jen will join the Club's Executive Management Team and play a key role in supporting Liverpool as we optimize the LFC brand on a global scale."

Jen Chang added: "I'm privileged to be offered the opportunity to join the Communications Department at LFC, a Club with an unparalleled tradition and heritage. I've been impressed by the vision outlined by the Fenway Sports Group and am honoured to be part of the process as the Club moves forward.

http://www.liverpoolfc.tv/news/latest-news/jen-chang-joins-liverpool-fc

This had been rumoured, confirmed by .tv now though.

[4pool]

Chang and Hogan two very well respected appointments in their respective fields.

Well done.

[Jellies]

Welcome on board Jen! Please give some scouting advice to our new DoF if you see him.

[Trumps]

Top bloke and a very savvy appointment

[hitman89762000]

Liverpool FC today announced that Billy Hogan has been named Chief Commercial Officer.


In this position, Hogan will work closely with Liverpool's Managing Director Ian Ayre and be responsible for all club-controlled revenue and business development, including sponsorships, ticketing and hospitality, retail and merchandise, club memberships, club tours and friendlies as well as Liverpool FC's Soccer Schools.

Prior to joining Liverpool FC, Billy served as Managing Director for Fenway Sports Management (FSM) with responsibility for the company's day-to-day business operations and strategic growth. FSM is the global sponsorship sales arm of Fenway Sports Group, whose properties include Liverpool Football Club, the Boston Red Sox, New England Sports Network (NESN) and Roush Fenway Racing.

Hogan's responsibilities at FSM consisted of securing high-level sponsorships for the Boston Red Sox including assisting in the development of an impressive client roster of leading national brands, such as LeBron James/LRMR Marketing & Branding, Boston College Athletics, and PGA TOUR Playoff event the Deutsche Bank Championship. Hogan also oversaw all online sales activities for Major League Baseball Advanced Media, the online and interactive media division of MLB.com and MLB's 30 individual club websites.

Ian Ayre, Managing Director, said: "The role of Chief Commercial Officer is a key role for the Club as we continue to grow our commercial activity on a global basis and we were keen to appoint the right candidate who will be able to take the Club to the next level of its development. Having worked at a senior level within Fenway Sports Management, Billy has been working alongside LFC for the last 18 months on a number of partnership projects and brings with him a rich pedigree of expertise and resource. In many respects this appointment reflects the great spirit of partnership between all of the Fenway Sports Group and LFC."

In his first year with FSM, Hogan oversaw sponsorship sales for its first client, Boston College Athletics, tripling the Eagles' revenue, inked a major deal with CVS/pharmacy for Green Monster signage at Fenway Park and secured a multi-year/multi-property sponsorship agreement with Waste Management.

While at FSM, Hogan also directed many other notable initiatives including conceiving and executing Football at Fenway, a historic soccer match at Boston's Fenway Park featuring perennial Scottish Premier League contender Celtic Football Club and the Sporting Clube de Portugal; the Winter Classic, the National Hockey League's storied outdoor tradition, held at Fenway Park on January 1, 2010; and Sun Life Frozen Fenway, the first-ever outdoor college hockey doubleheader.

In January 2012, Hogan secured the second annual Sun Life Frozen Fenway, a 16-day ice hockey event featuring a number of college, high school and community hockey games as well as two free community skate days. Most recently, Billy played a key role in helping to establish the Warrior kit deal for Liverpool, and helped coordinate its upcoming North America summer tour. 

"I've had the privilege of working alongside Ian and Liverpool's talented executive team for more than a year, and it's truly an honor for me to now lead the business development efforts for the most successful club in English football history," said Hogan. "I've witnessed firsthand the passion and loyalty that fans have for this club and I look forward to working with the staff, partners and future sponsors to grow and develop Liverpool's brand and commercial presence globally to help ensure the long-term growth of this storied club."

Hogan joined FSM in 20 04 as the company's first official hire after two years as Director of Sponsorship Sales at ANC Sports. Prior to that, he served as Director of Film Distribution at Giant Screen Films. At Giant, he was responsible for the widest distribution of any film in the company's history when he successfully marketed "Michael Jordan to the Max" to more than 75 percent of IMAX Theaters Worldwide.

http://www.liverpoolfc.tv/news/latest-news/billy-hogan-joins-liverpool-fc

&

Liverpool FC today announced that Jen Chang will take up the position as the Club's Corporate Relations and Communications Director.


He will take up his new position on Monday 11th June 2012 and will be based in Liverpool.

Chang joins Liverpool from Sports Illustrated where he was the Senior Editor for football-related content at SI.com in New York. Previously at ESPN, he was responsible for the day to day content and strategic direction of ESPN.com's football section. Prior to working in media, Chang also had extensive experience in the finance sector working for investment banking and private equity firms.

Jen grew up in England and attended the University of London (Queen Mary). He also has graduate degrees from both Cambridge University (Queens' College) and the London School of Economics.

Ian Ayre, Managing Director said: "Jen brings a depth and range of valuable international communications experience gained over the past 15 years and we are delighted to welcome him to Liverpool.  Jen will join the Club's Executive Management Team and play a key role in supporting Liverpool as we optimize the LFC brand on a global scale." 

Jen Chang added: "I'm privileged to be offered the opportunity to join the Communications Department at LFC, a Club with an unparalleled tradition and heritage. I've been impressed by the vision outlined by the Fenway Sports Group and am honoured to be part of the process as the Club moves forward."

http://www.liverpoolfc.tv/news/latest-news/jen-chang-joins-liverpool-fc

Its good to see some positions being resolved early.

[ScouserAtHeart]

First of many appointment announcements soon I hope

[uwinsa]

Intrestingly it states Chang will be based in Liverpool but doesnt say anything about Hogan

[Matze_LFC]

noticed that aswell. they should both be based in liverpool

[bldwalsh]

Hogans going to be in Boston by the reading of that. But he was MD of FSG. If thats the case is this not a demotion?

[IAmZlatan]

I'm curious to know whether journalists are often appointed into such positions? I've heard conflicting reports about who gets head hunted. Anyway, good appointment, nice bloke, liverpool fan, girl's name, what more could you want?

[Zlenpasha]

Two down, two to go.

[macca888]

Seeing as we all knew about this last week because it was somehow leaked, it doesn't bode well for the manager position if you're Rafa or Villas Boas, but good if you're Martinez or Rodgers. 

[redgriffin73]

Hogan's role doesn't mention the community side of things like Cotton also dealt with?

[hitman89762000]

Hogan's role doesn't mention the community side of things like Cotton also dealt with?

Because hogans role is securing more deals ala warrior and cotton was a media/pr guy? Jen chag will probably assume all of cottons duties.

[Waka]

No nothing of the man only from seeing his comments from time to time on twitter.

Time will tell of course, wish him the best of luck.

And welcome!

[eirwen]

Good. Reading on twitter Chang seems to know a lot about players so hopefully he'll give some tips to our scouting department as well.

[cissepower]

YouTube?

Good luck to him.

[Cpt_Reina]

Jen Chang of Sports Illustrated becomes Liverpool's new Director of Communications. Jen's first act in his new role will be to organise a 'LFC Swimsuit Edition'.

Charlie Adam will not be asked to partake.

[armchair-fan]

It's Year Zero.

[vishy01234]

Here's a clip with Jen Chang - I don't understand half of what he's saying, which should prove useful for a Communications Director.

http://www.youtube.com/watch?v=4WjnLwS5ZW4

[HoinkDoink]

Welcome to LFC, I reckon the next 2 will be appointed soon

[koptommy93]

he'll be sacked next year

[redgriffin73]

Because hogans role is securing more deals ala warrior and cotton was a media/pr guy? Jen chag will probably assume all of cottons duties.

Sorry, meant to say Chang rather than Hogan! Yeah, I'm sure he'll take it on, it's just it was in Cotton's job title I think.

[LondonRedMan]

Hogans going to be in Boston by the reading of that. But he was MD of FSG. If thats the case is this not a demotion?

Maybe it's just a case of getting their best man to keep an eye on their investment as LFC is at a critical point right now.

[LondonRedMan]

Seeing as we all knew about this last week because it was somehow leaked, it doesn't bode well for the manager position if you're Rafa or Villas Boas, but good if you're Martinez or Rodgers.

[Stussy]

Degrees from University of London, Cambridge, and LSE?

What a brainbox.

[Juan Loco]

Exciting.

No, really.

[Red Beret]

If only they could do such a job appointing a manage.r 

[rossipersiempre]

Two key appointments? Yet not the two that most directly relate to the real 'business', indeed the raison d'etre of Liverpool Football Club.

An American marketing suit to maximise revenue and a Twittering journo to handle PR.

Break out the champagne.

[drpepe]

If only they could do such a job appointing a manage.r 

let's wait and see 

[eirwen]

Jen Chang ‏@JenChang88
Yes, I'm a Liverpool fan (since 1977) - my favorite LFC players as a kid were John Barnes and Paul Walsh.

[zero zero]

I've been impressed by the vision outlined by the Fenway Sports Group and am honoured to be part of the process as the Club moves forward.

Get communicating then mate. We'll expect the full rundown on the 12th.

[Trada]

He did write a good piece about Rafa in March.

http://sportsillustrated.cnn.com/soccer/news/20120322/rafa-benitez/index.html

[Raul!]

Jen's a boy?

[alex.]

WE'RE GONNA WIN THE LEAGUE

[Crosby Nick]

Jen's a boy?

Certainly some confusion around his Jender.

Jen Chang ‏@JenChang88
Yes, I'm a Liverpool fan (since 1977) - my favorite LFC players as a kid were John Barnes and Paul Walsh.

A man of taste though.

[stewil007]

Jen Chang ‏@JenChang88
Yes, I'm a Liverpool fan (since 1977) - my favorite LFC players as a kid were John Barnes and Paul Walsh.

course he's a fan....spotted his obvious mistake there, trying to make out he knows who the players are from way back when.

We all know its Jim Barnes.

[Raul!]

Certainly some confusion around his Jender.

Yes, the subject has enjendered a modicum of debate. Is he a Jen X kinda guy?

[edeyj]

Wouldn't put too much store on where Billy Hogan is based. No need to be at the club day in day out to undertake his duties. What's important is that he does his job well.

So, good luck to them both.

[CrazyRedMachine]

so last week everyone was up in arms about the lub being in dissaray and ni clear plan and questions around why we dont know what the plan is if that might have one. In short there was a lot of concern and discussion around FSG.

And now just a few days later they have filled two important roles with very respectable and it seems top people. Maybe we should stop the histeria around FSG and let them quietly go about the business of putting their plan in place and maybe when we have some substance to think they dont know what they are doing, then we can panic.

I for one think they are very strategic on everything they do and are clearly very good business men. The question comes around footballing decisions but again, until they fuck up lets trust them.