Author Topic: Billy Hogan to be appointed new commercial director  (Read 25760 times)

Offline Raul!

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Re: Billy Hogan to be appointed new commercial director
« Reply #240 on: May 22, 2012, 10:51:50 PM »
I respectfully submit that most of us know very little about football, fuck all about football management and fuck nothing about club management. I include myself in that.

Offline redmark

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Billy Hogan to be appointed new commercial director
« Reply #241 on: May 22, 2012, 10:52:16 PM »
It's interesting how people read what they want into things.

I read this as a sign that Ayre could be eased out, as Hogan is taking over Ayre's marketing duties and apparently a new CEO and DoF are being brought in.

Others see it as a sign that Ayre is consolidating power, etc.

Interesting times ahead... fingers crossed.

'Even' FSG wouldn't give him a new, presumably better, 4 or 5 year contract on his promotion as a means of easing him out. :)
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Offline Mizerooskie

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Re: Billy Hogan to be appointed new commercial director
« Reply #242 on: May 22, 2012, 10:52:45 PM »
Tepid Water... you reckon Ayre has the respect of his peers? You reckon that we should go with a man who was too spineless to stand up to any kind of half baked principle... anything - is the right man to be oiling the cogs and playing a role in building a future?
Obviously not Tepid Water, but I reckon we shouldn't assume either way.

We should support the man and the club and judge him on merit, not on whether we believe he's qualified for the job.

Offline The 5th Benitle

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Re: Billy Hogan to be appointed new commercial director
« Reply #243 on: May 22, 2012, 10:53:06 PM »
I respectfully submit that most of us know very little about football, fuck all about football management and fuck nothing about club management. I include myself in that.
In which case you're eminently qualified for a senior role in the club. Congratulations.
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Offline Cpt_Reina

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Re: Billy Hogan to be appointed new commercial director
« Reply #244 on: May 22, 2012, 10:53:14 PM »
I respectfully submit that most of us know very little about football, fuck all about football management and fuck nothing about club management. I include myself in that.

Reads like Ian Ayre's CV that.

Offline L666KOP

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Re: Billy Hogan to be appointed new commercial director
« Reply #245 on: May 22, 2012, 10:54:34 PM »
Assume for a minute that Ayre's remit with regard to player transfers is merely to negotiate the transfer prices and the player contracts--that the DOF and manager would be the ones identifying targets.  His responsibility would only be to get the best financial deal.  Would you still consider that one step forward and two steps back?

Sideways at best imo.

The comercial director, who's in charge of maintaining existing sponsorshup revenue, and gaining new sponsors should not be negotiating transfer prices or players wages.

Do you agree or disagree.

We're not a non league side where everyone knows/does each others jobs.
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Offline kiNki

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Re: Billy Hogan to be appointed new commercial director
« Reply #246 on: May 22, 2012, 10:54:45 PM »
In 6 months' time, life under Rick Parry will seem like a golden age of chief executiveness.

 ;D

stadium sorted? our pre eminent advisors have probably told our owners to move us into the olympic stadium.   Twill save us millions.

Offline Raul!

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Re: Billy Hogan to be appointed new commercial director
« Reply #247 on: May 22, 2012, 10:54:45 PM »
In which case you're eminently qualified for a senior role in the club. Congratulations.
Caught my shameless self plug there, you clever boy.

Offline L666KOP

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Re: Billy Hogan to be appointed new commercial director
« Reply #248 on: May 22, 2012, 10:56:04 PM »
We should support the man and the club and judge him on merit, not on whether we believe he's qualified for the job.

 :lmao
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Offline Torpedo Tommy

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Re: Billy Hogan to be appointed new commercial director
« Reply #249 on: May 22, 2012, 10:56:12 PM »
Is it Hulk's son???????
:D


Paul Hogans I believe. Be boss seeing him pitch side in his croc skin waist coat!
 :)
Think Hulk Hogans son got sent down years ago for wrapping his motor round a tree. Not sure FSG would be impressed with what effect he'd have on the company insurance policy!

Joking aside, Hulk Hogans son paralysed his best mate who just happened to be a US Army troop in that accident. Went down like a knackered lift.

Online redrockydennis

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Re: Billy Hogan to be appointed new commercial director
« Reply #250 on: May 22, 2012, 10:56:31 PM »
'Even' FSG wouldn't give him a new, presumably better, 4 or 5 year contract on his promotion as a means of easing him out. :)

Didn't they give kenny a 3 year contract?
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Offline Qcase1977

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Re: Billy Hogan to be appointed new commercial director
« Reply #251 on: May 22, 2012, 10:58:03 PM »
I respectfully submit that most of us know very little about football, fuck all about football management and fuck nothing about club management. I include myself in that.


Tis the truest thing ever posted. I salut you sir.

Offline rossipersiempre

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Re: Billy Hogan to be appointed new commercial director
« Reply #252 on: May 22, 2012, 10:58:21 PM »
Assume for a minute that Ayre's remit with regard to player transfers is merely to negotiate the transfer prices and the player contracts--that the DOF and manager would be the ones identifying targets.  His responsibility would only be to get the best financial deal.  Would you still consider that one step forward and two steps back?
Yes. And I'll tell you why...

We now have limited funds, there's no denying it. Suppose Mr New Manager and Mr New DOF identify a player they want desperately but we need to pay X amount and move quickly to secure him. Ayre would um and ah, and if X was above a certain amount, would stall and shrug and eventually baulk at paying suggesting alternatives are found. He'd act as a buffer between the football side and the owners signing the cheques. And we all know what side of that equation he'd take there. The side that offers the path of least resistance towards the goal of keeping his slippers nice and cosy under FSG's table. He's the football equivalent of Philippe Petain.

My dig about Rick Parry was said in jest, but in truth we'll see many more Alves deals go begging under Ayre's nose.
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Offline Carolina Red

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Re: Billy Hogan to be appointed new commercial director
« Reply #253 on: May 22, 2012, 10:58:44 PM »
'Even' FSG wouldn't give him a new, presumably better, 4 or 5 year contract on his promotion as a means of easing him out. :)

Excellent point.  ;)

I hope he's good at something, giving interviews sure ain't it.

Offline Mizerooskie

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Re: Billy Hogan to be appointed new commercial director
« Reply #254 on: May 22, 2012, 10:58:58 PM »
Sideways at best imo.

The comercial director, who's in charge of maintaining existing sponsorshup revenue, and gaining new sponsors should not be negotiating transfer prices or players wages.

Do you agree or disagree.

We're not a non league side where everyone knows/does each others jobs.

As a blanket statement, I disagree.  I don't know that commercial director's negotiating acumen.  Each situation as you've laid out should be treated individually.  I don't particularly feel that any footballing knowledge is required whatsoever for negotiating only the financial aspects of transfer dealings.

Offline redmark

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Billy Hogan to be appointed new commercial director
« Reply #255 on: May 22, 2012, 10:59:14 PM »
Didn't they give kenny a 3 year contract?

And presumably didn't intend to sack him before they gave him it.
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Offline richmiller1

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Re: Billy Hogan to be appointed new commercial director
« Reply #256 on: May 22, 2012, 10:59:19 PM »
once bitten twice shy. I think we have a right to question everything.

If it stopped at rational questioning then that would be all well and good................instead it has decended (again) into 'XXXXXX is the devil incarnate, must post inane conjecture and conspiracy theories'

Offline Red_Isle_Chap

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Re: Billy Hogan to be appointed new commercial director
« Reply #257 on: May 22, 2012, 10:59:42 PM »
Phew, glad someone picked up on the nod there ;D
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Offline JP-65

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Re: Billy Hogan to be appointed new commercial director
« Reply #258 on: May 22, 2012, 10:59:58 PM »
There's a long-standing scepticism of Ayre on here ever since he acted as Tom Hicks' bitch. His actions and inertia this season, tantamount to betrayal of Dalglish and Suarez, spoke volumes about his character. Huddersfield Town fans weren't surprised however. They remember Ayre all too well.

Nicely synthesized.

I don't have time right now to fully express my concerns on the management issues as it relates to Ayre, but Roy put my tweet on the record here, and it was followed up with  'Ayre's replacement in a year or two?'

Can't see why else a young fast tracker would take this role, which appears to be at best, a lateral move, if not a slight downgrade.

Coming from Cleveland, he won't mind the weather either ;D

Offline vivabobbygraham

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Re: Billy Hogan to be appointed new commercial director
« Reply #259 on: May 22, 2012, 11:00:08 PM »
If that's truly the list being used against him, then some of the comments in this thread are true--he's nothing more than a convenient scapegoat, as he was responsible for very few of those.

I suspect that's not the case though, and some could set forth some legitimate reasons.  I'm begging, someone please put forward some factual information about his failures and not a list of bad business conducted at the club outside of his remit.  I would truly like to know what there is to worry about.

I've just shown you a list and you've chose to ignore it save for a line where you say "he was responsible for very few of those" He was either directly or indirectly responsible for every single one of those decisions. Do you want me to send you another list and another and another until you have one you can challenge? How about you supply me with a list of all the good footballing decisions he has been involved with since his tenure. This is all the more relevant now he is taking on extra responsibility in this area.
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Offline coct3au

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Re: Billy Hogan to be appointed new commercial director
« Reply #260 on: May 22, 2012, 11:00:54 PM »
I don't think he'll have any footballing responsibility.  From my understanding, he'll be the one negotiating transfer prices and player contracts, not identifying/recommending targets. 

So he's not qualified to identify/recommend footballing targets, apart from, erm, the manager?

http://www.bloomberg.com/news/2012-05-22/liverpool-said-to-hire-fenway-s-hogan-as-commercial-director.html
according to two executives connected with the team [...] who were granted anonymity because they weren’t authorized to speak publicly on the matter [...] Managing Director Ian Ayre [...] is in charge of bringing a list of candidates for the vacant manager post to principal owner Henry and Chairman Tom Werner.

Interesting that the good old 'anonymous sources' popped up to explicitly make this particular duty clear; ie that poor old Ayre is the man to blame for the shortlist (giving FSG plausible deniability on the subsequent appointment). I wonder if taking the bullet on the new manager choice is the quid pro quo for his latest promotion.

Offline Mizerooskie

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Re: Billy Hogan to be appointed new commercial director
« Reply #261 on: May 22, 2012, 11:01:37 PM »
Yes. And I'll tell you why...

We now have limited funds, there's no denying it. Suppose Mr New Manager and Mr New DOF identify a player they want desperately but we need to pay X amount and move quickly to secure him. Ayre would um and ah, and if X was above a certain amount, would stall and shrug and eventually baulk at paying suggesting alternatives are found. He'd act as a buffer between the football side and the owners signing the cheques. And we all know what side of that equation he'd take there. The side that offers the path of least resistance towards the goal of keeping his slippers nice and cosy under FSG's table. He's the football equivalent of Philippe Petain.

My dig about Rick Parry was said in jest, but in truth we'll see many more Alves deals go begging under Ayre's nose.
I agree that the sort of scenario you suggested would be damaging, but I don't see where your conclusion about Alves deals is based in fact.

Offline L666KOP

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Re: Billy Hogan to be appointed new commercial director
« Reply #262 on: May 22, 2012, 11:03:09 PM »
  I don't particularly feel that any footballing knowledge is required whatsoever for negotiating the financial aspects of transfer dealings, if that's your only remit.

Even Rick Parry had some footballing knowledge, but we still missed out on alves, ronaldo, desailly etc etc.
And it wasn't because they didn't like scouse.
Non footballing people at the sharp end of doing deals, never worked, never will.

As Rossi said, someone new to the job will always err on the side of his paymaster, I would, you would, he will.
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Re: Billy Hogan to be appointed new commercial director
« Reply #263 on: May 22, 2012, 11:03:19 PM »
once bitten twice shy. I think we have a right to question everything. I don't see how it is a bad thing and by the looks of it FSG are not taking much notice of the fans opinions anyway.
This is the simple truth FSG defenders seem unable to grasp.

I can't get me head round that. It honestly is baffling me. It's not as if we haven't seen all this before. I reckon a blind man on a fast horse could see it. Kenny was done for after the Suarez affair. He's an old school manager, who refused to turn on his player. Once the media turned that into him being a racist, that was that. He was toast.

I said at the time, that the ramifications of that wouldn't disappear. It was also clear that FSG and Ayers hung him out to dry. His sacking was just the end result. They pretty much said it wasn't for football reasons. The fact is, he never earned them enough money by grabbing 4th. He gave the media bullets to fire at us.

FSG are venture capitalists. They have no interest in football in general or our club in particular. They will just implement their American capitalist theories and practices on the club. Image and money is all that counts. They will do their best to make us media friendly. They will have a charm offensive. They will employ a nice squeaky clean manager, that the media approve of. They may well put Carra in alongside him to appease people. They will get the clubs profile and image as high as possible and sell as soon as their Bankster friends tell them to.

If the club enjoys any success under their stewardship it will be a by product of this process. It won't be the aim. They've made that very plain themselves. Why anyone is reading between the lines is beyond me. There is no hidden conspiracy to decode. They told us themselves in plain English. They want this club to be finishing in the top four. All very nice, but not very realistic without the investment to match our opposition.
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Offline Mizerooskie

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Re: Billy Hogan to be appointed new commercial director
« Reply #264 on: May 22, 2012, 11:04:14 PM »
I've just shown you a list and you've chose to ignore it save for a line where you say "he was responsible for very few of those" He was either directly or indirectly responsible for every single one of those decisions. Do you want me to send you another list and another and another until you have one you can challenge? How about you supply me with a list of all the good footballing decisions he has been involved with since his tenure. This is all the more relevant now he is taking on extra responsibility in this area.
As commercial director, he was responsible for firing Benitez and hiring Hodgson?  That's nothing more than revisionist history.

Offline JP-65

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Re: Billy Hogan to be appointed new commercial director
« Reply #265 on: May 22, 2012, 11:04:44 PM »
The SC sponsorship deal was a seller's market. They wanted a high profile affiliation with a strong Asian fanbase and were prepared to pay whatever it took, and we wanted the cash and a non-alcoholic sponsor with that same crossover Asian presence.

As for Warrior, that had fuck all to do with Ayre. They are FSG's New England-based mates and want to break into football, seeing us as a 'gateway' client in the same way the newly-established Nike Golf paid through the nose to have Woods use their clubs and be their brand ambassador.

They wanted in, they tried to get the Man Utd deal and failed, we were next best, little to do with Ayre really (BTW I'm good friends with 2 ex (retired) Stan Chart Chairmen, a current board member, and a retired Regional Head)

Offline Lee1970

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Re: Billy Hogan to be appointed new commercial director
« Reply #266 on: May 22, 2012, 11:04:54 PM »
I think some people need to take a step back and understand what actually happened this year.

We finished in 8th and had the lowest points total since I can remember and we had the suarez issue which left us looking stupid to be honest.

Changes needed to be made, that unfortunately meant Dalglish, for footballing reasons, and the people who were involved with the Suarez affair had to go!

Now that that has happened we have people moaning about FSG and the way they are dealing with things, is it not reasonable to wait and see what happens first before getting the knives out?

Would any business keep a manager and an administration department who clearly failed in their roles?

Offline Cpt_Reina

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Re: Billy Hogan to be appointed new commercial director
« Reply #267 on: May 22, 2012, 11:05:25 PM »
If the club enjoys any success under their stewardship it will be a by product of this process. It won't be the aim.

Summed up in one nifty little bite sized sentence.

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Re: Billy Hogan to be appointed new commercial director
« Reply #268 on: May 22, 2012, 11:05:58 PM »
they pulled out a miracle and got promoted by beating Ipswich in the last game of the season?

:P

Ian coming off the bench and nodding in the winner during 'overtime' sorry injury time.
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Offline Mizerooskie

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Re: Billy Hogan to be appointed new commercial director
« Reply #269 on: May 22, 2012, 11:06:17 PM »
Even Rick Parry had some footballing knowledge, but we still missed out on alves, ronaldo, desailly etc etc.
And it wasn't because they didn't like scouse.
Non footballing people at the sharp end of doing deals, never worked, never will.

As Rossi said, someone new to the job will always err on the side of his paymaster, I would, you would, he will.

Someone experienced in the job would err on the side of the paymaster, no?

If the club can't afford a transfer, the club can't afford a transfer.  I don't see why the experience level of the executive negotiating the financial aspects of a transfer would change that.

Offline shook

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Re: Billy Hogan to be appointed new commercial director
« Reply #270 on: May 22, 2012, 11:07:33 PM »
In 6 months' time, life under Rick Parry will seem like a golden age of chief executiveness.

Actually the good thing in this situation is that we are entering into 3 months where we can see how Ayre performs.

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Re: Billy Hogan to be appointed new commercial director
« Reply #271 on: May 22, 2012, 11:08:28 PM »
Ah, but did they negotiate a very good price?

I rejoiced at the departure of Damien Comolli who had all the negotiation skills of a diamond Rolex-wearing tourist in a Moroccan souk. Effectively giving that responsibility to Ayre is even more frightening, a classic example of one step forward, two steps back.

I just know it involved tractors
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Offline JP-65

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Re: Billy Hogan to be appointed new commercial director
« Reply #272 on: May 22, 2012, 11:08:53 PM »
Don't know a lot about Ayre but can't say i ever met or knew of a businessman that wasn't somewhat sleezy and slippery.  I don't care much for guys in upper management in any organisation that I've ever experienced, so right now am not too worried about Ayre. We dont have to like him.  As a matter of interest can anyone name a senior management figure at any leading football club that they would prefer?  Garry Cooke must be free cos he'd do a good job!!  Not saying Ayre is great but he probably has a few key qualities needed for his role.  I know FSG have much to prove to fans but they are no fools with their money - Comolli paid with his job. I think they see something in Ayre that can help LFC.  Even if good network in Asia is one of those things, thats not so bad. 

OK, I think I'm in the wrong thread - back to stare at the rumours about new managers and see who's giving out about Martinez because they already know - factually - that a) he's coming and b) he'll fail miserably...

ps in relation to Garry Cooke, the guy is obviously a complete tosser but does anyone seriously believe that City would not be champions if he had stayed.

That hurts  ;D

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Re: Billy Hogan to be appointed new commercial director
« Reply #273 on: May 22, 2012, 11:12:03 PM »
As commercial director, he was responsible for firing Benitez and hiring Hodgson?  That's nothing more than revisionist history.
True, that was his good mate Purslow. But tell me, who is now advising FSG that Rafa is not the man for the job? Even Purslow, his arch nemesis, has come out and said Benitez is a 'strong candidate'. Ask yourself who doesn't want to work alongside Rafa again, someone perhaps who doesn't want to be reminded of his past deeds under the previous owners, someone who didn't feel he had the spine to stand up to Kenny's stance on Suarez debacle, yet was quick to implement orders that Kenny be hung out to dry publicly? Ian Ayre is on a very cushy number and won't want anything to upset that situation.
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Offline L666KOP

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Re: Billy Hogan to be appointed new commercial director
« Reply #274 on: May 22, 2012, 11:12:40 PM »
Someone experienced in the job would err on the side of the paymaster, no?

If the club can't afford a transfer, the club can't afford a transfer.  I don't see why the experience level of the executive negotiating the financial aspects of a transfer would change that.

Do a little digging on the Christiano Ronaldo transfer that wasn't.
Dig a touch more on the others I've mentioned, Rossi and the other more informed members of the forum could probably come up with an allstar squad from the last 20 years that we've missed out on because we wouldn't shell out an extra million or two, or worse still because we 'dilly dallied' on the deal and someone else 'put the money on the table'.
Go on, ask.
You can either negotiate transfers or you can't. If Ayres has a knack for it then fair enough I'll stand corrected. But it seems to me that Ayres has jumped on the overnight express to bullshitsville.
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Offline rossipersiempre

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Re: Billy Hogan to be appointed new commercial director
« Reply #275 on: May 22, 2012, 11:14:25 PM »
Changes needed to be made, that unfortunately meant Dalglish, for footballing reasons, and the people who were involved with the Suarez affair had to go!
All except one of course. He's just got a promotion.
My scouse, the often busted but seldom battered Mr Flabby Whore Alien. Who will not send in cottoned wool, bubbled rap, shiny sliver spaced blanket and sum beefy Bovril to keep it warm and safe and snag as bag in a rag? Oh Whore yours is a sweeter leftish peg

Offline JP-65

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Re: Billy Hogan to be appointed new commercial director
« Reply #276 on: May 22, 2012, 11:14:26 PM »
Can't remember now if it was Heaton or Boardman, but I remember a tweet during the Purslow days where a friend met Ayre in a bar, he'd had a few and was happy to tell the friend how he despised Rafa and Rafa's football style.

Offline Dave D

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Re: Billy Hogan to be appointed new commercial director
« Reply #277 on: May 22, 2012, 11:15:02 PM »
Not sure what to make of Ayre's new roll. They either see him as one of the best employees they've ever had, or they've just pushed him into a minefield knowing that he'll eventually step on one. Something doesn't add up.
As for Billy Hogan, well who gives a fuck, welcome aboard Billy.

Offline RedinExeter

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Re: Billy Hogan to be appointed new commercial director
« Reply #278 on: May 22, 2012, 11:17:54 PM »


Chad Hogan dude.
This is a Liverpool forum. We are not talking about Demba Ba's cock.

My feet are wet but my cups are bone dry! Everything's comin' up Milhouse!

Offline L666KOP

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Re: Billy Hogan to be appointed new commercial director
« Reply #279 on: May 22, 2012, 11:18:01 PM »
Can't remember now if it was Heaton or Boardman, but I remember a tweet during the Purslow days where a friend met Ayre in a bar, he'd had a few and was happy to tell the friend how he despised Rafa and Rafa's football style.

When the manager thread opens mate, repost this in there, 'twill answer' 99% of the posts.
You are on a mad cocktail of drugs, alcohol and funny glasses.

The comedown will be brutal.