Topic: Billy Hogan to be appointed new commercial director

[JohnHobbes]

Nice to know we are a priority isnt it.  Jeez, I bloody despair.

That articles is from 2011 - From 2011: http://www.nesn.com/2010/04/billy-hogan-mark-lev-named-comanaging-directors-at-fenway-sports-group.html

Nothing in the Bloomberg article suggests he will be doing anything other than just looking after LFC.

[ChristophLFC]

fsg making appointments? mmm i thought judging by the comments on here they were just sitting around doing fuck all letting the weeks go by 

i think over the next week or 2 a quite a few people are going to look very silly

[helmboy_nige]

Good move to have him in Liverpool.  Also interesting to see Ayre do all the negotiations.  Personally think it's a good idea, since based on our commercial deals it appears Ayre is a good negotiator.

I'd agree with this.  Some may dislike Ayre, but he has proven himself good at producing deals so having him doing the negotiating on contracts/transfers might work.  As long as the players are identified by the manager/scouting team.

[geoffstrong]

I refer you to the Rt. Hon. Al555's answer some moments ago.

hear! hear! chortle, chortle, chortle.

[Immoral King Brian Blessed]

Nice to know we are a priority isnt it.  Jeez, I bloody despair.

That article is from last year.

[Y2J]

I hope to God Ayre's not the GM.

[Mizerooskie]

The recent backlash against Ayre, which is seemingly only a reaction to "winning the FA Cup wouldn't have mattered" is nothing short of absurd.

[royhendo]

"I think it's great and it shows FSG are learning"... ehm, how exactly? How would anyone know?

All we have is evidence that Ayre should be away from operational areas of the club. In geostationary orbit. But we've instead given him more operational responsibility.

[geoffstrong]

fsg making appointments? mmm i thought judging by the comments on here they were just sitting around doing fuck all letting the weeks go by 

i think over the next week or 2 a quite a few people are going to look very silly

you seem to beat them to it with your little fishing trips!

[JohnHobbes]

I'd be terrified, mortified, petrified if that is true. Ayre probably doesn't even watch any matches other than us.

I read it as he would be change of just the business angle, e.g. actually negotiating the transfer fee, contract renewals. Nothing to suggest he'd be picking players. That would be the other half of the split DoF role still to be filled.

[firing squad]

we need Hulk Hogan.

[Roady]

Coming for you undertaker!

[royhendo]

The recent backlash against Ayre, which is seemingly only a reaction to "winning the FA Cup wouldn't have mattered" is nothing short of absurd.

What's absurd is that you don't understand the extent of the criticism, to be frank.

[Mizerooskie]

"I think it's great and it shows FSG are learning"... ehm, how exactly? How would anyone know?

All we have is evidence that Ayre should be away from operational areas of the club. In geostationary orbit. But we've instead given him more operational responsibility.

Please, expound upon Ian Ayre's failings at Liverpool Football Club.

[TomDcs]

So Ayre is the money man and we're getting a footballing man to sort the strategy/footballing ethos/manage scouting?

[geoffstrong]

Coming for you undertaker!

we already have Ric Flair in here!

[bleedsred1978]

This guys success will be directly linked to our transfer budgets going forwards so from me the very best of luck fella.

[Cruiser]

Will Brooke Hogan be joining us next?

[exiledintheusa]

From 2011: http://www.nesn.com/2010/04/billy-hogan-mark-lev-named-comanaging-directors-at-fenway-sports-group.html


"Hogan, who joined the company in 2004, earned the promotion after being credited with bolstering revenue for clients such as MLBAM, Fenway Park, the Deutsche Bank Championship and Boston College Athletics. He will continue his role securing sponsorships for MLB.com as well as Major League Baseball’s 30 individual club Web sites."

I expect Warrior and LFC / LFC games to be heavily featured in Baseball coverage.

[iRed]

Honestly, I wonder if some of you ever learned to read.  The article in question does not say that Ayre will be identifying potential transfer targets or who should be sold on the current squad.  All it says is that he will be responsible for the negotiating aspects of transfer fees and player contracts.  It's fairly straight forward.

Now, if you don't like Ayre, that's your choice.  I'm not arguing whether or not he's up to the task.  But at least comprehend what is being reported.  For my sanity, please.

[bleedsred1978]

we already have Ric Flair in here!

wwwwooooooooooo............

[ChristophLFC]

you seem to beat them to it with your little fishing trips!

haha have you even read the comments over the last few days. embarrassing aint the word

as i said some people would have you believe that fsg dont care about the club and aint going to bother appointing new people for our club

when in fact they're working on them as shown today.

anyway........ good appointment

[SerbianScouser]

Nobody can meet FSG`s criteria. Its only a matter of time before Ayre gets the boot anyway.

[montysmum]

Hopefully the article is correct and Hogan will be located in old England.  Last thing this club needs is another exec living in New England.

I dont see that happening especially as he is keeping his current responsibilities - " He will continue his role securing sponsorships for MLB.com as well as Major League Baseball’s 30 individual club Web sites."

[JohnHobbes]

"I think it's great and it shows FSG are learning"... ehm, how exactly? How would anyone know?

All we have is evidence that Ayre should be away from operational areas of the club. In geostationary orbit. But we've instead given him more operational responsibility.

From what I've seen, and please correct me if I'm wrong, he has had a positive impact on the commercial side of LFC. So if I'm reading the article correctly and we're removing him from aspects of control of a football nature and keeping him more where he is just commercial is a good thing surely?

We don't have to like the man as long as we have other people isolating him from areas where he is not suited to be?

[Mizerooskie]

What's absurd is that you don't understand the extent of the criticism, to be frank.

Enlighten me.  Other than the comments in that interview, and his survival of the cull, what has he done to earn all the vitriol?

[TomDcs]

I hope to God Ayre's not the GM.

Starting to look that way, no?

[Roady]

we already have Ric Flair in here!

: )

[Y2J]

I read it as he would be change of just the business angle, e.g. actually negotiating the transfer fee, contract renewals. Nothing to suggest he'd be picking players. That would be the other half of the split DoF role still to be filled.

Hopefully you're right with Segura being promoted to a technical director. If Ayre's just negotiating based on what the DOF tells him then it is a good idea but anything other than that and we'll be fucked.

[L666KOP]

Ayre's slipped into the catch-all scapegoat role fairly effortlessly in the last few weeks. Is he really satan incarnate?

Not yet, but he's on the short(long)list for the job.
Al would no doubt be able to fill in the gory details, and I'm waiting to hear exactly what role/responsibilities Ayre is given, but the sheer fact that our comercial director has been 'promoted' and given an extended contract should ring a few bells, especially considering he's the only link to our not so glorious(under H&G) past. And he appears to be the only 'man on the ground' in the UK, at a time when we need a new manager, and that Rafa, it would appear is being completely swerved.

[uwinsa]

I dont see that happening especially as he is keeping his current responsibilities - " He will continue his role securing sponsorships for MLB.com as well as Major League Baseball’s 30 individual club Web sites."

The article the quote is from is a year old, the bloomburg article from today says hes moving to liverpool

[kenworthy]

Seems like Ayre is just the negotiator/money/contract man and the DOF will be more like a head scout to steal an American/Billy Beane term. I'm not sure if the hysterical reactions are warranted.

[iamrobk]

Hopefully you're right with Segura being promoted to a technical director. If Ayre's just negotiating based on what the DOF tells him then it is a good idea but anything other than that and we'll be fucked.

That's exactly what it's going to be.  I'm not sure why all of a sudden everyone thinks Ayre is going to be the one picking out the players we sign? He just ends up negotiating the contracts and transfer fees of the players given to him by the scouting team/technical director/manager/whoever.

[Mizerooskie]

Not yet, but he's on the short(long)list for the job.
Al would no doubt be able to fill in the gory details, and I'm waiting to hear exactly what role/responsibilities Ayre is given, but the sheer fact that our comercial director has been 'promoted' and given an extended contract should ring a few bells, especially considering he's the only link to our not so glorious(under H&G) past. And he appears to be the only 'man on the ground' in the UK, at a time when we need a new manager, and that Rafa, it would appear is being completely swerved.

So a man that's been, by all accounts, extremely successful in his position doesn't deserve a promotion?  Lest we forget that he offered his resignation to FSG when they took over.

[Finn Solomon]

Whatcha gonna do when Billy wraps his 24-inch pythons around YOU, brother??

[geoffstrong]

haha have you even read the comments over the last few days. embarrassing aint the word

as i said some people would have you believe that fsg dont care about the club and aint going to bother appointing new people for our club

Care to expound on your theories of why people should not scrutinised them then, maybe it is not when but who that matters and meanwhile when the club was left looking the crew of the Flying Dutchman or the Marie Celeste I think questions need asking!

I wait for your erudite response!

Edit good appointment you say may I ask had you heard of him till 15 minutes ago and have you googled him since?

[RojoLeón]

So a man that's been, by all accounts, extremely successful in his position doesn't deserve a promotion?  Lest we forget that he offered his resignation to FSG when they took over.

another black mark against them - they kept him on anyway.

[Carolina Red]

I dont see that happening especially as he is keeping his current responsibilities - " He will continue his role securing sponsorships for MLB.com as well as Major League Baseball’s 30 individual club Web sites."

That quote is from an article from last summer. The Bloomberg article states he is currently head of all of FSG's marketing but will be relocating to Liverpool to assume the role of commercial director for the club.

[Mizerooskie]

another black mark against them - they kept him on anyway.

How on Earth is that a black mark against them?  He was good at his job.

This is just getting silly.

[Bakez0151]

makes sense that he'd doing negotiating in a way

obviously he'll have some guidelines and educate himself as to the right sort of money , do we really want a comolli who is helping choose the players then paying whatever price it takes to get them?