Honestly, I wonder if some of you ever learned to read. The article in question does not say that Ayre will be identifying potential transfer targets or who should be sold on the current squad. All it says is that he will be responsible for the negotiating aspects of transfer fees and player contracts. It's fairly straight forward.
Now, if you don't like Ayre, that's your choice. I'm not arguing whether or not he's up to the task. But at least comprehend what is being reported. For my sanity, please.