"This club exists to perenially finish in any of the top 4 positions and the bags of cash that come with it. Winning will be great, but it's not the most important thing in the world."
That is what football has become and ultimately what we've become, like it or loathe it. They say romance is dead, but it's not really. Well at least the sex part of it isn't if that's what your ultimate ambition is. We've deluded ourselves that when we find a nice girl, we want to ride off into the sunset like Prince Charming with Sleeping Beauty and live happily ever after. But is that really what we want? If we listen to the serotonin it does, but if we're guided by the testosterone, we're really just thinking "Phwoar, I'd give her one!"
What Ayre has said today equates to this; it doesn't really matter whether when you're in a night club you bag the real fairy tale beautiful princess or just manage to tap for her slightlier uglier, slightly more rotund, but infinitely more achievable lady in waiting. As long as you're grinding your fun size Mars Bar into the side of her leg at the ten to two slowies, as long as you're waltzing home with her for a quick shot at her runners up spot, that'll do nicely thank you very much. Even God forbid, you can't pull her mate, you had better make sure you have a go for either Sharon and Tracy, the two skullery maids on the sidelines nursing their WKDs through a straw and waiting to pounce on anyone in pants. Because if you miss out on one of those two sure things, you're not the stud muffin anyone thought you were. And woe betide if you find yourself shuffling home on your own with a bag of chips with the only scrap of comfort being a quick one thrown over your thumb before you fall asleep. That is definitely not romance, even the sex part of it, and nobody wants to be mates with a calloused fingered loser.
Bollocks leading brain they might call it, but is that really any different to heart ruling head? Us fans want the complete once upon a time; the best performances and the trophies, the league and the Champions league. We want it all, but the reality is that owners these days, all owners not just ours, will happily settle for top four every year and just to be in with a chance to win the league or the Champions League. The powers that be have decided that Cinderella might be the ultimate in fairy tales and they'd love and cherish her if they got her, but they'd fuck her wicked stepmother and both the ugly sisters sideways every day of the week if it meant they'd get a crack at her.