Won't somebody think of the kids!
Seriously though. Kid says to his mam: "Mam. Can I have the new Liverpool kit? Please. Please. Please"
Mam: " I'll see what I can do whilst you're at school tomorrow"
Kid comes home, thinking he's getting the new home kit, but his mum got him the 'newest' kit. - The 3rd one.
He then has to wear it around the street or at school, because his mam wants to see him get his wear out of it.
Can you imagine the stick he's going to get off everyone, including his mates.
We all remember that one kid in your class at school who's parents were either skint, or so hopelessly out of fashion, they sent their kids to school in the pass-me-downs from their older brothers or cousins, and that fashion was about a decade out of time.
Some poor poor kids, are going to get it in the neck.