From looking at the other things in those pictures we get a good idea of its true colour.
It's obviously closer to the brighter red from the product shots in real life, though it's probably slightly darker. It's not going to be as dark as it looks in those special shots; just look at the players' faces, which are obviously darker than they would be in real life. Ergo, there's a filter on the picture that's making it look darker. The video gives the best lighting to determine the real colour, would be my guess: in between the two, but closer to the brighter red colour. Pretty much as red as you can get, which is fine by me.