Author Topic: Why the return to the L.F.C badge? (Read 13330 times)

kj999 · « **on:** May 11, 2012, 12:58:03 AM »

So the rumoured badge change on the new kit is now official.

I for one am all for it, this was always my favourite badge and I am glad to see the end (for now?) of the 'crest' we have had since circa 1992.

But why the change?

is it a wholesale rebranding (ie will it be the 'club crest' in all advertising/merchandising or is it just for the shirts)

is it permanent?

I hope the answer is 'yes' to the above. But id also like to know why the club have made this move.

Ay specualtions welcome!

TheYashLFC · « **Reply #1 on:** May 11, 2012, 12:59:56 AM »

For marketing reasons I believe.

kj999 · « **Reply #2 on:** May 11, 2012, 01:02:39 AM »

Its good. A step away from conformity. It seems every badge these days has a 'shield' of some sort (bar spurs perhaps... they have also gone back to a similar retro badge of late). glad to see us going against the norm.

lindylou100 · « **Reply #3 on:** May 11, 2012, 01:15:24 AM »

i suspect because the current one is dated, going back to the early 90s. It also has that horrid green incorporated into it which some believe was put in as carlsberg were our sponsors, now theyre gone theres no reason it should stay. I suspect the change is also meant to signify an end the our recent turbulent history and a return to the old values of the past (and hopefully the success) with our new owners.

Thats my take on it anyway and i absolutely loveit.

Big Red Richie · « **Reply #4 on:** May 11, 2012, 01:18:36 AM »

I think the main reason is because they've listened to what the fans wanted.

There's been grumblings about the overly cluttered badge from some quarters, for a few years now.(myself included)

If you look back at our kits since the 70s, we have changed our badge about four or five times, to rebrand or suite tastes.

As I've mentioned severl times in the last week. From the early 70s to the mid 80s, we had the simple Liverbird with LFC underneath, on the shirts, but other club merchandise or programmes etc, we had the Liverbird shield, with the LIVERPOOL FOOTBALL CLUB underneath.

Both the shirt badge and the shield ran in conjunction with each other for about 15 years, untill we adopted the shield as the shirt badge in 1987.

I fully expect both the new shirt badge and the existing club crest(existing shirt badge) to run in conjunction with each other for a few years yet.

We won't be rebranding Anfield and ripping down the club crests all over the place, any time soon. Although I expect to see the existing one slowly phased out.

Jellies · « **Reply #5 on:** May 11, 2012, 01:23:00 AM »

I think it's fair to say that all evidence has shown that our current badge is haunted. If we return to the old one, the league titles will come.

Rushian · « **Reply #6 on:** May 11, 2012, 01:24:16 AM »

People have been complaining about the old badge for years and the ever disappearing Liverbird. Been rumours of a switch back for some time.

RedTriumph · « **Reply #7 on:** May 11, 2012, 01:25:47 AM »

Quote from: Big Red Richie on May 11, 2012, 01:18:36 AM

I think the main reason is because they've listened to what the fans wanted.

There's been grumblings about the overly cluttered badge from some quarters, for a few years now.(myself included)

If you look back at our kits since the 70s, we have changed our badge about four or five times, to rebrand or suite tastes.

As I've mentioned severl times in the last week. From the early 70s to the mid 80s, we had the simple Liverbird with LFC underneath, on the shirts, but other club merchandise or programmes etc, we had the Liverbird shield, with the LIVERPOOL FOOTBALL CLUB underneath.

Both the shirt badge and the shield ran in conjunction with each other for about 15 years, untill we adopted the shield as the shirt badge in 1987.

I fully expect both the new shirt badge and the existing club crest(existing shirt badge) to run in conjunction with each other for a few years yet.

We won't be rebranding Anfield and ripping down the club crests all over the place, any time soon. Although I expect to see the existing one slowly phased out.

Sounds sensible.

Cleveland_Red · « **Reply #8 on:** May 11, 2012, 01:34:33 AM »

Quote from: lindylou100 on May 11, 2012, 01:15:24 AM

i suspect because the current one is dated, going back to the early 90s. It also has that horrid green incorporated into it which some believe was put in as carlsberg were our sponsors, now theyre gone theres no reason it should stay. I suspect the change is also meant to signify an end the our recent turbulent history and a return to the old values of the past (and hopefully the success) with our new owners.

Thats my take on it anyway and i absolutely loveit.

Spot fucking on

sms1986 · « **Reply #9 on:** May 11, 2012, 01:41:33 AM »

I like the older badge and welcome its return.

Mouth · « **Reply #10 on:** May 11, 2012, 01:44:25 AM »

Quote from: Rushian on May 11, 2012, 01:24:16 AM

People have been complaining about the old badge for years and the ever disappearing Liverbird. Been rumours of a switch back for some time.

Fucking hell, he lives!

iffy64 · « **Reply #11 on:** May 11, 2012, 02:15:14 AM »

So happy that the old badge has returned

Heighwayondawing · « **Reply #12 on:** May 11, 2012, 02:29:50 AM »

I love it.

I also Love that the keeper shirt is Green!

idontknow · « **Reply #13 on:** May 11, 2012, 02:36:06 AM »

Found this website -
Badge Of Honour - A Visual History of the Liverpool Crest.

Hope the link works.

http://liverlogos.blogspot.co.uk/2011_05_01_archive.html

I wanted to post the 1977 Rome one, but I don't know how to make images work.

It's good to go back to a simpler badge. It's way too cluttered as it is. I'd go back to all red for the kit too.

AK47 · « **Reply #14 on:** May 11, 2012, 02:39:27 AM »

The out-going badge was too cluttered, too many images and statements - Shankly gates, both eternal flames, Liverbird, LFC, YNWA, est.1892 - all that was missing was a health warning: Beware, this team will never win a title with this badge... So IMO just the Liverbird and LFC is much better

Hij · « **Reply #15 on:** May 11, 2012, 02:47:24 AM »

I absolutely love it. When I went into the club shop with my mate before the Villa game I fell in love with the retro kits when I saw them up on display having already liked them anyway - and so glad I can just buy a current kit with it on. After not buying a kit for 10 years I have snapped this one up on pre-order within 50 minutes of it being released!

CentenaryBoy · « **Reply #16 on:** May 11, 2012, 02:48:58 AM »

I think it may also be something to do with registered trade marks. The LFC badge is properly registered now.

Shanks55 · « **Reply #17 on:** May 11, 2012, 06:15:23 AM »

Quote from: Heighwayondawing on May 11, 2012, 02:29:50 AM

I love it.

I also Love that the keeper shirt is Green!

Me too - the geen keeper shirt is the biggest retro aspect for me - fantastic seeing Pepe in that!

Helsinki Red · « **Reply #18 on:** May 11, 2012, 06:40:35 AM »

Have we ditched the logo with shankly gates completely or just for our shirts?

Malaysian Kopite · « **Reply #19 on:** May 11, 2012, 06:43:24 AM »

The green played a part in our lack of success. Hopefully we are on an upward trajectory now.

spider-neil · « **Reply #20 on:** May 11, 2012, 06:58:02 AM »

the logo with green it in was a jumbled mess. I've never liked it, you need a magnifying glass to pick out the liverbird.

Trumps · « **Reply #21 on:** May 11, 2012, 07:18:30 AM »

It will be about ease of design as much as anything. Making the logo clean and simple again makes it more adaptable.

Veinticinco de Mayo · « **Reply #22 on:** May 11, 2012, 08:02:01 AM »

Has anyone got a pic of the new design?

I also thought it was a trademark issue. The original crest would have been almost impossible to claim as a trademark given its use by the city and all manner of different organisations within the city (and more importantly LFC having no history of defending it as a trademark.

The cluttered monstrosity was a response to that and the club had it registered as a trademark in all the areas they were likely to use it.

I presume that the new one, although retro in style will be subtly different and will be registered in the same way.

Alan_X · « **Reply #23 on:** May 11, 2012, 08:06:51 AM »

From the new kit thread

Johnnowhite · « **Reply #24 on:** May 11, 2012, 08:15:19 AM »

Bloody hell - Liverpool in Blue??

Alan_X · « **Reply #25 on:** May 11, 2012, 08:16:02 AM »

Purple mate.

Johnnowhite · « **Reply #26 on:** May 11, 2012, 08:17:46 AM »

Phew......shudda gone to Specsavers......

Rafa_La · « **Reply #27 on:** May 11, 2012, 08:22:33 AM »

Quote from: Jellies on May 11, 2012, 01:23:00 AM

I think it's fair to say that all evidence has shown that our current badge is haunted. If we return to the old one, the league titles will come.

Amen, amen, amen.

Veinticinco de Mayo · « **Reply #28 on:** May 11, 2012, 08:22:55 AM »

Cheers Al,

LFC have this registered until 2020. Don't know enough about the subtleties of this sort of thing to know if that covers the new one. There are no new registrations (unless they have been made under the FSG name) for the new badge.

Rafa_La · « **Reply #29 on:** May 11, 2012, 08:23:29 AM »

Quote from: iffy64 on May 11, 2012, 02:15:14 AM

So happy that the old badge and Rushian has returned

Quick edit

Mucho-Xabi · « **Reply #30 on:** May 11, 2012, 08:27:04 AM »

Simple branding, no¿. Clear, simple easily identifiable image, the old badge was too cluttered.
Sad the eternal flame has been moved from the crest though.The flame was an educational tool. Kids asking what it means, a constant reminder of the tragedy and ensuring that the 96 will never be forgotten. Sad to see that it will not be part of the clubs front line message/brand, probably forever.
The loss of the 96 is woven in the very fabric of the club, would it have taken much to be woven into the shirt.

Kopite1971 · « **Reply #31 on:** May 11, 2012, 08:55:17 AM »

Quote from: Mucho-Xabi on May 11, 2012, 08:27:04 AM

Simple branding, no¿. Clear, simple easily identifiable image, the old badge was too cluttered.
Sad the eternal flame has been moved from the crest though.The flame was an educational tool. Kids asking what it means, a constant reminder of the tragedy and ensuring that the 96 will never be forgotten. Sad to see that it will not be part of the clubs front line message/brand, probably forever.
The loss of the 96 is woven in the very fabric of the club, would it have taken much to be woven into the shirt.

I agree with that. Those 2 flames meant something and if they had to go, then perhaps weaving 96 into the LiverBirds wings would have been an idea. But it's here now and I do like the pictorial look of the new shirt and especially a green goalie shirt!

mactifosi · « **Reply #32 on:** May 11, 2012, 08:58:12 AM »

Very happy to see the new old crest

Suspect it is a response to the high sales of old retro kits from unofficial vendors.

redannie · « **Reply #33 on:** May 11, 2012, 09:00:55 AM »

Quote from: Mucho-Xabi on May 11, 2012, 08:27:04 AM

Simple branding, no¿. Clear, simple easily identifiable image, the old badge was too cluttered.
Sad the eternal flame has been moved from the crest though.The flame was an educational tool. Kids asking what it means, a constant reminder of the tragedy and ensuring that the 96 will never be forgotten. Sad to see that it will not be part of the clubs front line message/brand, probably forever.
The loss of the 96 is woven in the very fabric of the club, would it have taken much to be woven into the shirt.

It's embroidered on the back 96 flanked by the two flames

SeanAxion · « **Reply #34 on:** May 11, 2012, 09:07:07 AM »

Quote from: Mucho-Xabi on May 11, 2012, 08:27:04 AM

Simple branding, no¿. Clear, simple easily identifiable image, the old badge was too cluttered.
Sad the eternal flame has been moved from the crest though.The flame was an educational tool. Kids asking what it means, a constant reminder of the tragedy and ensuring that the 96 will never be forgotten. Sad to see that it will not be part of the clubs front line message/brand, probably forever.
The loss of the 96 is woven in the very fabric of the club, would it have taken much to be woven into the shirt.

It is on the shirt mate, on the collar on the back there is the two flames with 96 in between. I can understand people being upset about it not being on the badge but I think it is more noticeable having it's own place on the shirt.

red_til_i_die · « **Reply #35 on:** May 11, 2012, 09:07:20 AM »

Just seen a statement on twitter that the HJC families weren't consulted about the flames being moved to the back of the shirt by the club. That's bang out of order if true.

Veinticinco de Mayo · « **Reply #36 on:** May 11, 2012, 09:09:25 AM »

Quote from: red_til_i_die on May 11, 2012, 09:07:20 AM

Just seen a statement on twitter that the HJC families weren't consulted about the flames being moved to the back of the shirt by the club. That's bang out of order if true.

I presume that, as usual, the club consulted the HFSG.

Giovanni · « **Reply #37 on:** May 11, 2012, 09:11:47 AM »

Quote from: red_til_i_die on May 11, 2012, 09:07:20 AM

Just seen a statement on twitter that the HJC families weren't consulted about the flames being moved to the back of the shirt by the club. That's bang out of order if true.

Why are you suprised?

LFC refuse to acknowledge the HJC.

red_til_i_die · « **Reply #38 on:** May 11, 2012, 09:13:51 AM »

Quote from: Veinticinco de Mayo on May 11, 2012, 09:09:25 AM

I presume that, as usual, the club consulted the HFSG.

I certainly hope they were.

Mucho-Xabi · « **Reply #39 on:** May 11, 2012, 09:16:29 AM »

Quote from: SeanAxion on May 11, 2012, 09:07:07 AM

It is on the shirt mate, on the collar on the back there is the two flames with 96 in between. I can understand people being upset about it not being on the badge but I think it is more noticeable having it's own place on the shirt.

That's what I'm not pleased about. They've been relegated from the crest of the club to a shirt adornment, that can be discarded with a new shirt design. There should be a simple flame next to the Liverbird, an integral part of the crest.