............are not the players.
A pound spent behind the scenes investing in our team infrastructure is worth huge amounts more on the pitch. Makes much more sense than attempting to outspend our rivals on players.
So i would like to see:
1. Tactics. Andre Villas Boas.
This is the level of detailed tactical acumen you need to succeed in the modern game (dammit can't embed)http://youtu.be/4WDdM-jrgAYhttp://<object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/4WDdM-jrgAY?version=3&hl=en_GB"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/4WDdM-jrgAY?version=3&hl=en_GB" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object>
Kenny relies on Steve Clarke to bounce his ideas off and formulate a tactical plan. I think he took a look at the likely personnel for this season and decided to use Mourinho / Clarke's Chelsea blueprint of low block, light pressing counterattack play with a target man to get to 4th - just substituting Terry for Carragher, Makalele for Lucas, Lampard for Gerrard and Drogba for Carroll.
After summer I fully expect us to return to a high-pressing 4231 and we could definitely do with a fresh input to the bootroom to develop those ideas further and help with tactical switches during the match. So lets get in (someone like) Luís André de Pina Cabral e Villas-Boas as assistant manager with a view towards promoting from within once Kenny eventually moves on.
2. Goalkeeping. Xavi Valero.
Pepe was twice the keeper when Valero was our goalkeeping coach. Buying out his contract with Inter would surely be cheaper in earning us an extra 6 points a season compared to spending millions more on a slightly better defender than we already have? Plus it was well documented that he used to help Torres by advising him how to play against certain golkeepers. Another addition who would pay for himself.
3. Striking. Alan Shearer.
Previously successfully managed by Kenny. Andy Carroll's hero. How much would it cost to employ him as a Striking coach? Even if he knows jack**** about football, having him guide Andy on how to be a model pro could pay off for us multiple times over. Again, a 35 million pound asset who restores even 1% of his lost value would pay for that many times over.
4. Support. ?unknown.
Why not spend a million pounds on a programme designed to get the fans singing and supporting the team? Someone to coordinate the singing sections, arrange lyrics of popular songs to be texted or tweeted to phones etc. Hell, why not have a pound discount on your ticket if youre prepared to sing for it? Getting the crowd behind the team turns losses into draws, and, at Anfield, draws into wins. Much better value than spending millions on a player who might not bring you those points over the season.