I love the EL. Why?
The games are still as challenging to a degree
Most games are on TV for FREE. THATS RIGHT, NO SKY CIRCUS
While not on the level of the CL, EL has decent atmosphere in its games and is always a good place to solidify our reputation of our famous atmosphere (although we don't need to)
Its a fantastic chance to test our youngsters
Its also a good place for us to try different players in different positions. We as a team don't have the luxury of trying new formations willy nilly in our league games as every league game is important for us
Its a good place for kenny to flex his muscles and get a hold of europe football again rather then being thrown in the deep end.
The games are cheaper to go to in terms of stadium costs (albiet, travel maybe more for lokomotiv moskow esq teams)
Its a piece of silverware for us to win, silverware shows reputation. Luís André de Pina Cabral e Villas-Boas reputation for potential chelsea candidate was massively helped by winning the EL.
Another game to see liverpool play.
Just a few reasons.