Liverpool FC this weekend became the first Premier League club to join Pinterest, the world's fastest growing new social media site. http://www.liverpoolfc.tv/news/latest-news/lfc-first-english-club-on-pinterest
Despite only having 10,000 users at the start of 2011, Pinterest, a website that allows users to create virtual pinboards where they can collect and share with the world the photos that have caught their attention on the web, has grown at an incredible pace. By January 2012, traffic had grown from 10,000 unique users to 11.7 million, making it the fastest site in history to break through the 10 million unique visitor mark.
LFC's Pinterest launch on Saturday - see http://pinterest.com/officiallfc/pins/
- followed another first for the club when, less than 10 days ago, it became the first professional team in the top flight to launch on Tumblr.
The Tumblr photo blog, already being followed by thousands of fans and entitled The Reds Gallery, allows supporters to enjoy some of the best unseen photography from the LFC archives stretching back over 100 years and provides a simple way to order prints and framed copies of all the photos featured.
With Pinterest we're again focusing on fantastic images to share with fans but unlike The Reds Gallery on Tumblr, which is a much more traditional and linear photo blog, we're using Pinterest in the way it was originally designed - as aN online scrapbook and pinboard where we share photos of the people, places and items that either inspire us, make us proud or make us laugh.
We're also using our different themed LFC Boards on Pinterest to bring some of the club's history and passion to a new audience for the 21st century. With so much choice on the internet, we recognise that today's young and new fans may not have time to read realms and realms of text about Liverpool's glorious past, present and future and that's why we're always looking for new ways to interact with supporters online. Whether you've been attending matches for years, live in a far, foreign land or are just beginning your love affair with Liverpool, we aim to have something that captures your imagination.
So far, we've set up nine themed Pinterest pin boards on our page which we hope will appeal to a wide cross section of our supporter base and already thousands of fans are following many of these boards. Over the coming days and weeks, we'll be creating new boards which will appeal to different sections of our fanbase but for now, the following nine groups are already live:
A pin board of some of the greatest players and managers in Liverpool Football Club's history.
LFC Programme Covers
A collection of rare and significant matchday programme covers from Liverpool's glorious history stretching back over 60 years.
LFC Retro Merchandise
A collection of retro-themed football shirts, scarves and tracksuit tops with easy links for fans to purchase.
The Greatest Fans in the World
Our photo tribute to the famous 12th Man, the supporters who follow Liverpool all over the world.
LFC Flags and Banners
No set of supporters are as famous in football for their flags and on this Board, we highlight some of the best flags and banners we've seen across the world
A collection of fantastically decorated and designed LFC themed cakes and cupcakes that we've stumbled across on the web. Have we picked out your wedding or birthday cake?
A collection of some of the best videos we've posted to the official LFC YouTube page. From Robbie Fowler singing 'You'll Never Walk Alone' to the players celebrating after the Carling Cup final in the Wembley dressing room, you'll find plenty of interesting clips to watch here.
120 years ago Liverpool Football Club was formed. Since then we've had 49 different home kits. They're all pictured here with the option to buy selected retro versions.
His Name is Luis Suarez
A photo tribute to Luis Suarez, the most exciting player to pull on the famous No.7 shirt at LFC since Kenny Dalglish.
To check out and follow Liverpool FC on Pinterest, simply click here>>
LFC ON SOCIAL MEDIA
for all the links
LFC's launch on Pinterest this weekend is not the first time we've set up an official presence on external social media sites to engage with supporters all over the world, you can also interact with the club on the following sites:
LFC on Facebook
With almost 9 million fans, the official LFC Facbook page is by far our most popular presence on social media where fans can enjoy wall updates, pictures, polls and videos posted by LFC and comment and share you own LFC content. This week, we've updated our Facebook historical timeline to feature notable events from the club's illustrious history with many more entries planned for the coming months.
LFC on Twitter
Over 800,000 fans currently follow @LFC on Twitter and regularly interact with and see updates from the club's staff and players.
LFC on YouTube
Over 35,000 fans subscribe for free to LFC's official YouTube channel and in less than five months have already viewed over 4 million videos.
LFC on Tumblr
Launched earlier this month, The Reds Gallery is an official LFC photo blog showcasing largely unseen prints from the club's mammoth photography archive dating back over 100 years. Fans can share the photos we post on their own Tumblr blogs and even order prints by simply click on the pictures.
LFC on Google+
Still in its early days, the official LFC account on Google+ already has over 50,000 fans with Liverpool FC in their Circles.
LFC on The Kop
Our very own in-house social media site can be found on the Official LFC website www.liverpoolfc.tv
and allows fans to share their blogs, photos and videos with fellow fans from all over the world.
Whichever site you choose to use and whatever way to want to interact with the club you support, we look forward to building a stronger and more rewarding relationship with you.
You are Liverpool Football Club.