.....It's just how it has to be. If you want real sport, then football is no longer your game. But for the love of LFC and what it means to us, we must embrace change.
Is the bottom line, the whole sport "football" has been changing over the last 20 years and for a large proportion of that, Liverpool - haven't. Which is i think generally accepted as to have been a big achilles heel to us. Now we have a board and owners who want to embrace the opportunties that have been created through the change in football in order to give us the revenue streams that will give this club a fighting chance we as fans demand to win trophys and yet the fanbase is still divided.
I think we as fans have to ask ourselves what it is that we really want, but i also think a lot of fans have to recognise the world football exists in now, it no longer just a sport, we cannot afford to reminisce some of the principles of old in a modern day equivilant of the game because they are two very different beasts. To compete we need more resources, to acquire those resources we as a club are exploring as many avenues as possible, quite natural behaviour. If you don't like this side of the game, i'd suggest the best thing to do is ignore it and focus on just supporting the lads on match day, because no matter how much you hate it... this is the reality of what football is today.
Nice guys get left behind, winners innovate and stay infront of the competition.