I'll make an opinion when it matters..
If Kenny is saying players need to step up to get a first team place, then he obviously thinks it matters.
We have Lucas, Meireles, Gerrard, Agger, Aurelio, Suarez, Skrtel and Johnson missing, all guaranteed starters under Kenny when fit. That leaves only 2 placesfor teh 20+ players who have played the last 3 matches. . They will have to show what they can do to get past the 8 I have named.............well apart from the LB as Aurelio will almost certainly be injured AGAIN
These friendlies are the only time Kenny will get to look at the players before the season starts.
Make no mistake friendly performance could make or break whether a player gets in the first team or not at the start of the season.