Not everyone will have £700+ to hand just like that.
Maybe. But on a 15 month 0% credit card they will. Also, for those who have just missed out, it may be better to wait a little until the club release a new batch of tickets down the line...even if this is in a few years time with potential redevelopment. The choice of tickets will be so much better. If virtually all the 2000 take up their allocation, those above 2000 lucky enough to get offered one will be taking the absolute scraps.
Don't get me wrong, if offered you've got to take it, but in time it could work out better with a better allocation in time (unless of course current season ticket holders can move their seats via the online system when they renew???). In the meantime, you'll probably get better seats via the membership scheme half season ticket thing.