Amensty for people holding their great-grandads STs, and an announcement that the list is being wiped completely and people need to re-apply.
They need to know how many seats they can really sell in the new/amended stadium. The current list is a bag of shite, I'm probably still on it at an address from 1997 when I wanted to go every game. I'm 14 years older and have 3 kids I never had then and can't afford a season ticket now. I might even be on twice, I think I applied again around the turn of the century at a new address.
They need to know the reality - and the above would be a smart move, and they're smart people.