I know what you are saying , i understand the risks but isnt the plan to take advantage of our worldwide fanbase and increase our merchandising and other money spinners, if there plan comes of we will be making similar amounts to United but we wont be paying back a massive debt United have. I just think that if FSG invested 66% of the cost of a new stadiun and Naming rights paid for 33% (£200m:£100m) it would wipe out any interst payments and the members of FSG could take the ample amount in profits each year to repay themselves back instead of huge bank interest. I know thats hard for a businessman to do but its the most logical. And for the next few years until the stadiumis built , let the merchandising take care of the transfers.
FSG don’t say a lot but what they do say is worth listening to. They’ve said that global revenue is their focus and that a stadium must have stand alone viability ie., the one will not pay for the other. I’m not sure you’re suggesting that but it does follow from what you say.
FSG have also said (as any businessmen would) that any expenditure must have a good ‘return on capital employed’ ie., if I put my money in, the business (or I) want a good whack back. This is potentially more expensive than bank interest, which is fair enough because they could just leave it in the bank and take the interest due to them.
So investment is just another form of debt. It has to be paid back, and some; and so it will not help to ‘wipe out debt’.
If we manage the golden grail of huge naming rights, we might manage £15m a year. the repayments on a new stadium would be coming up for £40m. Naming rights help to ‘pay’ yes (and that’s why they out there looking - but personally and I’ve always said, that if a development needs naming rights to go, it’s struggling and too reliant on a fickle income) but naming rights still don’t do as well as keeping costs down. The only way to do that at present is to redevelop.