The flames on the current crest have the same meaning no?
If they had anything against it then the flames wouldn't have been allowed.
If the flame is incorporated into the club badge/crest, then surely once the badge/crest is registerd as the one to be used on the shirts, then it isn't an issue to the F.A./Premier League.
In the same veine, what about the Liverbird motif that was on the back of the neck of the 08/10 kit.
As long as it meets the rules relating to kit, by the footballing authorities, and as long as it's not inflamatory for any reason, then there's no reason for them to appose it.
Many kits in the past have had other things on, or woven into match shirts (various clubs), and again, as long as it meets all of the approved rules governing what can be on match shirts, then there's no reason for them to have any reason to stop it going on the shirts.
In the case of a 96 with flames, it can be argued that as it's already represented on the club badge, then it's an integral part of the clubs identity. If it was something going on to a shirt (any club) that was overtly political, then I think the footballing authorities would have a strong view on it, and start quoting the rule book relating to the kit.
As the flames are already part of our club badge, putting them on the back of the neck is no different from the Liverbird on the neck of the 08/10 kit, or even the Liverbirds woven into the fabric of the 96/98 kits.
If I remember rightly, somewhere on RAWK someone has already put up a link to the rules and regs of what can and can't be on a match shirt, ie: what size a sponsor can be, what size the name and numbers must be etc etc.
It might well be somewhere in this very thread, but it's more likely to be in one of the threads for new kits, over the last 2-5 years.
Edit: Here's the UEFA regs. I'll just go and look for the F.A./Prem regs. http://www.uefa.com/MultimediaFiles/Download/Regulations/uefa/Others/72/77/76/727776_DOWNLOAD.pdf
( 2008 version )
From the above link:Article 56
Sponsor advertising and political and/or other messages are prohibited on
special equipment used on the fi eld of play.
Member association or club identifi cation may appear.
As I said. As the flames are already part of our club badge, then there's no issues with them. The '96' though may be an issue, with UEFA kit restrictions, as it may be seen as a political statement, but I doubt it, and we can argue it's an act of remembrance, not political.