A ready made reply..! - Cheers SP
It's a fair point - although I'm not sure they'd be contractually obliged to call it The 'x' Anfield Stadium.
Sky, BBC etc hardly mention the name of stadiums with their coverage though, certainly not enough to justify a sponsor paying a premium to have their name associated with the stadium imo anyway.
As I initially said, I'm sure some sort of deal could be had but I can't see us getting the huge figures some are hoping and expecting, and certainly not as much as we'd get from a new stadium.
Saying that, it's incredibly difficult to predict what we might get on a new stadium too. The Arsenal deal is very old, deals in America are hardly comparable and even the Galatasaray deal (I believe people have mentioned they get ~£10m per year) is difficult to read into considering they're very dominant in their local market.
It will be interesting to see what sort of deals we could attract. Providing it's not named something stupid, I'll be happy with whatever we can get, Anfield will always be known as Anfield to me and any money we get will just be a bonus.