Whoever he supports doesn't take away from the fact that he's being disrespectful. There's more important things than the price of his air tickets, and remembering the dead is one of those things.
Unfortunately for you, your 'decision' has no standing whatsoever. Blackburn, Sky and the FA will decide what happens and narrow minded opinions like your own will not make a difference. How is it not fair on you? It's a home game for you, so it's much easier for you to get there.
I'll tell you who it's not fair on. It's not fair on the fans of Liverpool Football Club, who knew someone or had some kind of relation at Hillsborough, who have to decided between remembering the dead, or watching their beloved football club, for whom those people died, play.
Stop being so selfish. It's not about us, the club, or the board. It's about respecting those who died in the most tragic footballing disaster to date. Your later kick off just isn't good enough.