As an aside, I'd forgotten what it was like watching a series/ box set one episode per week.
Netflix has totally changed my viewing habits and now I expect to watch a whole series back to back in one weekend!
Did a shitload of research on this around this time last year - viewing habits and audience psychology. Tiring shit to trawl through; interesting but a good portion of bollocks. There are companies and organisations who make a living out of this shit and a good portion of it is just fuzzy logic/research. We had access to some mad shit man.
I remember reading a report by a subsidiary of Nielsen which stated that Mountain Dew was the drinks company who would gain maximum profits from buying advertising from Breaking Bad. The report postulated that Mountain Dew is the drink of choice in drug circles due to it's excessive sugar/caffeine content, since Breaking Bad would draw a substantial amount of Drug users, Mountain Dew should actively buy airtime in the shows slot. Also though, it even proposed that consumer/audience form habits around colour theory/psychology - The report suggested that viewers would naturally lean towards Mountain Dew as a beverage of choice due to it's green appearance. Fitting in with the Breaking Bad theme of green, yellow and cooking (Fizz).
Load of utter pseudo-science if you ask me, it is interesting to read and makes some great links and stuff - What that has to do with boxsets, I don't know; but there were quite a lot of reports on the Boxset generation - How physical medium is dying and Boxsets being likened to LP's, shit like that.
I think top-and-bottom, expect Netflix to go out like Boxset's as it's another 'medium' if you will - From looking at it in a totally topographic way, there'll be some kind of Netflix/Youtube crossover whereby people can binge on what they want, but they have to sit through vast amounts of advertising to get where they want.
Then there's the other train of thought who think that Netflix will carry on as it is, going from strength to strength, but employing a massive amount of product placement and product realisation. Which in turn is...
Has anyone seen House of Cards? - That Waterrower that is in it? Well, that company has been going for a long time and I read somewhere about the sharp spike in sales thanks to House of Cards. Make of that what you will, but you have to wonder how crafty someone has been with that whole 'Marketing push'.