The issues raised by the current OP still stand.
LITTLE MORE THAN A BALANCED INVESTMENT PORTFOLIO?
Quarter of a century without a league title, players leaving year on year for bigger and better things, how long before Rodgers becomes the first Liverpool manager to leave for bigger and better? Gone is the defiance. Gone is the arrogance. Gone is the vision of building Liverpool up and up until we conquer the bloody world.
Welcome to the sweetspot brothers and sisters in the #LFCfamily.
In their 7th year in charge, it’s clear that NESV/FSM/FSG’s strategy for the footballing side of the club has failed spectacularly. We can see from the latest accounts that their ‘strategy’ for the business side really isn’t up to much either.
Since they first arrived under a whirlwind of PR spin, they’ve undermined a number of managers with their strategy. Owners with zero understanding of football, zero interest in football and zero idea how to run a football club, have been dictating the type player that could be signed and how much could be spent due to their mismanagement of the finances.
This strategy has been in place since day one and they haven’t wavered from it. Who is advising FSG on their strategy? Who at the decision making level has been advising them to continue on this path?
If their advisers have been instructing them on how to make the most money from their ownership of the club, fair enough, mission accomplished.
There are plenty of smart people around discussing how to run a sport franchise, how to make money from a sport franchise, how to extract as much money from the customers of a sport franchise. Never at any stage do they explain or give any recommendations on how to run a successful franchise that is also competitive on the field. It is, and always has been, about the money and the business side of the franchise.
You can finish in your lowest league position for decades, miss out on European football and show absolutely no ambition and the fans will still flock to your stadium. Since the American’s took over in 2007, it’s the business side rather than the football side that has received the most attention from the owners, all while getting the fans, loyal to the brand, pay for every mistake and blunder along the way.
To quote a Harvard Business School MBA who graduated in the top 5% of his class,
“An American deal guy simply can't avoid using other people's money if they can.”You can’t bullshit a bullshitter.
Until FSG abandon their failed strategy, this club is doomed to fail time and time again.