Peter Robinson once said (before SAF had ANY success) "if Man Utd get it right off the pitch, we're in trouble", turned out he was right as they had the space around their ground to build a massive stadium, where LFC in the late 80's, early 90's didn't. Fact is we have always been slow on the uptake which is why we are where we are. Utd had a megastore in the mid 90's we had a 'souvenir shop' in the corner at the back of the Main Stand car park.
My point is had we taken the TV money early when the Premiership started and increased capacity when they (Utd) were and increased our off field revenue when they were, maybe we would't be s far behind them now.
Yes they have a bigger footprint, but in a lot of books I've read about LFC in the 90's, players and staff could see what was happening, no one was big or bold enough to speak out against formula that had worked for 20 years earlier.
The building of the Main Stand is great and also the ARE if that goes ahead, will bring us closer to our rivals, but the KOP needs to stay as it is unless Safe Standing comes in (which will not go down well, especially at LFC) as it creates some great atmospheres, especially in Europe (CL) and I for one wouldn't like to go further away from the pitch than is currently possible in 304, 305 and 306.