I only know this guy from his E3 appearances.
With respect to the guy,FSG have been looking for a CEO for a long time and this guy even though not in football sense seems to know his stuff about a CEO position,he must be highly rated as Microsoft seemed to be disappointed in him leaving when he joined EA sports,and i'm sure it will be the same with EA as well.
Good to know he is a scouser and longtime Red,he'll be wanting the club to be strong on and off the pitch under his tenure as CEO,i don't see why people can question this,he has a great pedigree at steering a ship in business and making bold decisions,read what he did when he took on Sony when the XBOX came out,the marketing strategy and getting big gaming studios under the microsoft umbrella away from Sony clutches for exclusivity,i'm sure he did something similar with the FIFA franchise against pro Evo who were the top dogs at the time in football games and well FIFA is the football game of choice now with a huge market share.
Lets hope he can do something like that with our club that gets us stronger on and off the pitch by using his experience and making bold decisions.
He seems to strive to be the best when he is in a leadership position.