In terms of what a player would prefer to win? World Cup
In terms of how a player is remembered? Ballon Dor
I'm sure we've all heard of every single player who has won the Ballon Dor, but could reel off a list of players who we've never heard of who won a World Cup. Bit of a weirdly worded question though, I mean of course the World Cup is the bigger prize and more 'prestigious' than an individual award.