We played him as a wingback. A fucking wingback. 
And we were somehow 'surprised' when he didn't look like a good wingback.
And when he did play in an attacking position, he looked ok to me, and that's with the millstone of the forward he was playing with being Balotelli or Coutinho...
Even then, he scored 2 goals in 11 starts in the league.
Being a wing-back doesn't stop you from trying to run at your man. We played a winger there because we wanted him to do exactly that. On rare occasions, he did show he was capable of it, the match he won a penalty is one I can think of. But on the whole, he looked overawed by the physicality of the Prem and I think it'd be a bit of a cop-out to blame it on position. Ibe looked a bigger threat when he came into the team and he's just as unfamiliar there.
What I remember him doing a lot was the thing he actually does to get an assist in that compilation, run inside and try put someone in. Unfortunately, in the Prem it's a lot harder to do that successfully. Players are quicker, defences more compact, less space and time overall.
That's not to say that he wouldn't have improved with more game-time here, but he's got a lot of competition if he can only play in the more attacking positions, so his time playing would be limited. Staying to fight for game time probably was an option for him and he's opted for the loan.
